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	<title>Beyond Philosophy</title>
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	<description>Industry News</description>
	<pubDate>Thu, 24 July 2008 12:32:30 +0000</pubDate>

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    <title>Beyond Philosophy invited to the EMACS 2008 - The Customer Experience Conference, October 13 – 15th, 2008, Austin Texas.</title>
    <link>http://www.emacsconference.com/</link>
	<category>Customer Management</category>
    <description>Beyond Philosophy invited to the EMACS 2008 - The Customer Experience Conference, October 13 – 15th, 2008, Austin Texas.</description>
	<content:encoded>Beyond Philosophy invited to the EMACS 2008 - The Customer Experience Conference, October 13 – 15th, 2008, Austin Texas.</content:encoded>
  	</item>
	
	<item>
    <title>To Build an Emotion-Packed High-Performance Brand, You Have to Go All the Way..</title>
    <link>http://www.customerthink.com/article/emotion_packed_high_performance_brand</link>
	<category>Customer Management</category>
    <description>To Build an Emotion-Packed High-Performance Brand, You Have to Go All the Way..</description>
	<content:encoded>To Build an Emotion-Packed High-Performance Brand, You Have to Go All the Way..</content:encoded>
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		<item>
		<title>Colin Shaw of beyond Philosophy speaks, at Grange City Hotel, London. UK. 4-5 June.</title>
		<link>http://conference.netpromoter.com/npc/london09/conference/index.php</link>
		<comments></comments>

		<pubDate>Thur, 07 May 2009 10:32:30 +0000</pubDate>
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		<category>Customer Experience</category>
		<description>Embracing Customer Experience in a Challenging Market.</description>
		<content:encoded>Colin Shaw, Founder and CEO of Beyond Philosophy, Tells How and Why Customer Emotions Can Drive and Destroy Your Net Promoter Score.
		Colin reveals the findings of this ground breaking research that culminated in his last book The DNA of Customer Experience: How Emotions Drive Value. Colin will also reveal how all organizations have an Emotional Signature® and the massive effect of the subconscious experience.
		
	<br>Times of economic turbulence provide the true test of your company and its customer relationships. Management’s instinctive reaction may be to cut services and focus internally. But staying close to customers has never been more important than it is today. That’s why this year’s European Net Promoter Conference will focus on embracing customer experience as a winning strategy in today’s challenging market.</br>
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	<title>Masterclass on Customer Experience at the 29th International Frundraising Congress. 20-23 October 2009. The Netherlands.</title>
	<link>http://www.resource-alliance.org/</link>
	<category>Customer Experience</category>
	<description>Customer Experience</description>
	<content:encoded>Qaalfa Dibeehi and Steven Walden will talk about how in business, customer experience has been defined as the next source of competitive advantage. How we feel about a brand makes the difference between keeping and losing customers. So too for charities! In these tough times fundraisers need to look differently at how supporters think and feel about our causes. Leading commercial agency Beyond Philosophy will use commercial case studies and look at how the learning can be applied to charities.
Who should attend?
This session is aimed at CEOs, directors and other senior executives and those with a large research element to their work.
Learning outcomes 
You will get an insight into the tools and techniques that you can use to understand and influence supporters.
Teaching style
This Masterclass will be a mixture of presentation and interaction.</content:encoded>
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